The U.S. carmaker Ford could soon abandon one of its remaining three brands, Mercury, according to a person familiar with the matter : "Our plans have not changed for Mercury," said a Ford spokesman, Mark Truby. But "we are constantly evaluating our business, and if things change in the future, we will notify".
According to a source close to the folder, the CEO of Ford Alan Mulally, has reportedly convinced the president of the board of directors of the manufacturer, Bill Ford and his cousin Elena Ford, heiress like him of the group's founder, the interest of the abandonment of that make.
A decision could be taken by the governing board in July.
Since the beginning of the year, Ford sold 32,552 Mercury cars in the U.S., an increase of almost 20% over a year. The brand, launched in 1939, represents only 5.5% of group sales (excluding the Volvo brand, sold to Chinese, Geely).
The stop of this brand, which includes several models similar to those produced under the Ford brand, would signal a new step in the simplification of the group.
Since 2007, Ford has already sold its British brands Aston Martin, Jaguar and Land Rover, before the transfer of Volvo end of March.
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