Milla Jojovich will be the muse of Mercedes-Benz to promote the new E-Class convertible, the future star of the summer. To rejuvenate the brand image, Mercedes will be present in the compagny of the actress at Berlin fashion week from 7 to 10 July.
The advertising campaign for the new Mercedes E-Class Convertible does not stop there, because it will also appear in the film "Sex and the city 2" next to a Maybach.
Automakers now enrol in a new optical of communication through films dedicated to models or other movies in general.
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